Sam Price

In my creative process, I harness the innate perceptual tool of pareidolia, which we evolved to find patterns in our surroundings regardless of their relevance. We all inherently seek meaning in uncertainty — this is most powerfully exhibited in the context of vision. This drive to create something from nothing parallels the experience of falling asleep. When we close our eyes in the dark, the dark, fuzzy vision that we see is called “eigengrau,” German for “intrinsic grey.” This color condition precedes all of our dreams and many of our greatest ideas. Creativity flourishes with limitation, and the rich character of darkness likely spurred the creation of countless prehistoric myths and legends, ways of communicating, and artistic methods. There is a curious consistency in the visual language of artistic and technological expressions of the intrapersonal experience. It is the imagery of dreams, of iterative understanding of our surroundings, and of each other. My desire to share such landscapes of mind drives my practice.