In this Professional Development Presentation, Jessica will give us an overview of general arts marketing practices and how to develop and strengthen website content, maximize Instagram strategies and use of email marketing. She will talk about the basics of what marketing means for artists and present pain-free ways you can market yourself and your art. The presentation will include an overview of branding concepts, how to begin a marketing plan, and what marketing materials are most important for you to develop as you create a path to your own success.

Jessica Burko has been an exhibiting artist since 1985 and has displayed work in solo and group shows throughout the United States. She holds a BFA in Fine Art Photography from Rhode Island School of Design, and an MFA in Imaging Arts and Science from Rochester Institute of Technology. In addition to being a practicing artist, Jessica is the Creative Director at the Photographic Resource Center, Cambridge, MA. She is also an independent curator with more than thirty exhibitions produced since 2000. Her professional background includes having been Gallery Director at Stonehill College, Executive Director of the artist collective Boston Handmade, and Marketing Director at Kingston Gallery.

Jessica supports artists in achieving their creative and professional goals through lectures, workshops, and partnerships with organizations such as ArtsWorcester, Mass MoCA’s Assets for Artists Program, and the South Shore Arts Center.

ZOOM LINK:
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https://us02web.zoom.us/j/89448609452?pwd=cy9NSVBUVlJNLytWSk5oU3ZyNzBTZz09

Meeting ID: 894 4860 9452
Passcode: 223048
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For more information about her go to  https://jessicaburko.com/