This presentation explores arts marketing, not as a promotional afterthought, but as an extension of your studio practice itself. Through writing proposals, newsletters, social media posts, and website copy, artists are continually clarifying their thinking—testing language, refining intention, and tracing the evolution of their work over time. We’ll discuss strategies for making the most of your promotional efforts, not simply to gain visibility, but also to create stronger, more polished and intentional work while deepening your engagement with your ideas and fostering meaningful opportunities for feedback and collaboration.

Bio

Casey is a writer, curator, and collaboration expert with more than 15 years of experience working with artists and arts institutions. With degrees in English, Art History, and Nonprofit Management, she has managed exhibitions, built professional development programs, and is passionate about helping artists leverage their vision in aligned and authentic ways.

She founded Casey Can in 2021 after completing graduate research on the institutional and funding histories behind major land art projects in the American Southwest. Wanting to work directly with artists—yet facing pandemic-era hiring freezes—she began offering done-for-you writing and promotion services to artists she had met through her gallery and institutional work.

In the years since, she has supported more than 50 artists across the US and abroad. Their diverse needs inspired the creation of the Artist Support Retainer, which distills the strategies and structures that have proven most transformative, and led her to build a specialized team to deliver them.